Creative Reuse, Interpretation & Heritage Strategy
the art of storytelling in physical space
…weaving story, space & sensory experience
I am a heritage and creative-reuse specialist with over twenty years’ experience leading complex cultural, architectural, and interpretive projects across the UK, Europe, and the US. My work sits at the intersection of heritage analysis, design integration, interpretive strategy, and creative transformation, guiding clients and multi-disciplinary teams to unlock the cultural, social, and spatial potential of historic environments. With foundations in BBC documentary production, a Masters in Historic Building Conservation, and leadership roles in architectural and exhibition practices, I bring a rare combination of research depth, narrative clarity, and design intelligence. I have guided major projects from competition stage through planning, design, and delivery, helping teams understand significance, engage communities, and realise heritage-led transformation. My portfolio includes work with Alexandra Palace, Southbank Centre, the Ashmolean Museum, the Empire State Building and the Georgia O’Keeffe Museum.
Connecting to Place
The Backstory…
After ten years as a documentary film-maker at the BBC in London, I retrained in Architectural Regeneration and joined architects Feilden Clegg Bradley Studios as part of their Creative Reuse Team. Embedded within the design team, and starting from the premise that every building and landscape tells a story, I worked across the practice to deliver dozens of cultural, heritage and landscape projects. With this unusual approach to architecture and heritage, I was made a partner and served five years on the Partnership Board until I was recruited to work in New York City.
“One must have the utmost respect for matter.
It is the starting point. It dictates the work. It imposes it.”
Joan Miró
The emotional layer…
Contemporary or ancient, materials define and describe our experience of the world. They also broker the relationship between our bodies and our environment — both built and grown.
Making and haptics are essential to my creative practice, using installations, books, film, planting, ceramics and textile interventions. As a keen ceramist, and an eternally curious gardener, I am passionate about the value of the material and natural world around us.
Culture & Nature
In 2017 I moved to New York as Creative Director at Thinc Design to join the team working with Grimshaw and Eden Project International on the Sustainability Pavilion at the Dubai Expo 2020. Offering fun, intrigue and hard interactive choices, the host pavilion explores humankind’s relationship with nature, our obsession with excessive consumerism, and brokers ideas for changing our everyday choices to reduce our carbon footprint and environmental impact.
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“Take time to look…”
Georgia O’Keeffe
In New Mexico I worked with diverse communities of residents, students, artists, and museum staff on shaping a more inclusive and sensory experience at a new museum campus celebrating the life and work of Georgia O’Keeffe. Considered by some as a genius of modernism, by others as a feminist icon, and still others as a settler abusing her white privilege, this work helped deepen my understanding of the complex relationship between culture, nature, and identity – and added to my conviction that the stories we tell are as important as ecology and data in creating healthy buildings, healthy communities, and a healthy planet.
Culture & Climate
Current Work…
Now based in the UK full-time, I live in the UNESCO World Heritage City of Bath. Current and recent projects include the ambitious UN Live Museum for the UN in Copenhagen, developing an entirely new paradigm of a museum to engage local and global communities in achieving the UN Sustainable Development Goals. In the UK, I am working with a number of historic sites and buildings, each one needing to evolve to meet the needs of 21st century audiences.
